PRIVACY POLICY & COOKIES

ARZE hereby informs you of its privacy policy applied to personal data.

WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR DATA?

- RESPONSIBLE FOR THE TREATMENT of your data is: Poparoid Partners, S.L., (hereinafter ARZE)

- TAX ID: B-01691435

- Address: C. de Piamonte, 23. 28004 Madrid

- E-mail: hola@arzebrand.com

WHAT KIND OF DATA DO WE PROCESS?

Depending on the products, services or functionalities that you want to enjoy at any given time we will need to treat some data or others. In general, such data will be, depending on the case, the following:

- Your identification data: your first name, last name, language, country from which you interact with us, contact details, etc.

- Economic and transactional information: payment or card data, information about your purchases, orders, returns, etc.

- Connection, geolocation and navigation data.

- Commercial information if you are subscribed to our newsletter.

- Data about your tastes and preferences.

Remember that, when we ask you to fill in your personal data to give you access to some functionality or service of the web, we will mark some fields as mandatory, since they are data that we need to provide the service or give you access to the functionality in question.

Please note that if you choose not to provide us with this information, you may not be able to complete your registration as a user or you may not be able to enjoy those services or functionalities.

Arze only uses an automated decision making process in cases of fraud or risk analysis. In this way, we will automatically block an IP address or a credit card after several unsuccessful payment attempts.

FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?

Depending on how you interact with our website, we will process your personal data for the following purposes:

for the development, fulfillment and performance of the purchase contract; 2. for the processing of your personal data.

This purpose includes the processing of your data mainly for:

Contact you in relation to updates or informative communications related to the products purchased, including sending quality surveys on the products supplied.

Manage the payment of the products you purchase, regardless of the payment method used.

To activate the necessary mechanisms in order to prevent potential fraud against you and ourselves during the purchase process. If we consider that the operation may be fraudulent, this treatment may result in the blocking of the transaction.

To manage possible returns once you have made a purchase and to manage requests for information on the availability of the different products.

Invoice and to make available to you the tickets, invoices and any other document evidencing payment in respect of purchases you have made on our Platform.

To meet the requests or requests you make through the various means incorporated into our Platform.

We only process personal data that is strictly necessary to manage or resolve your request or request.

For marketing purposes

To the extent that you subscribe to our newsletter, your personal data will be used for the periodic sending of company newsletters.

You must remember that you can unsubscribe from the newsletter at any time and free of charge by contacting ARZE at the following e-mail address: hola@arzebrand.com.

Usability and quality analysis for the improvement of our services (cookies)

If you access our Platform, we inform you that we will process your browsing data for analytical and statistical purposes, i.e. to understand how users interact with our platform and thus be able to make improvements to it. Likewise, on occasion, we carry out quality actions and surveys aimed at knowing the degree of satisfaction of our customers and users and detect those areas in which we can improve.

WHAT IS THE LEGAL BASIS FOR THE PROCESSING OF YOUR DATA?

The legal basis that allows us to treat your personal data also depends on the purpose for which we treat them, so we will find different legal bases under the following purposes:

Development, fulfillment and execution of the purchase contract 2.

The processing of your data is necessary for the execution of the purchase contract that binds us with you. We understand that the processing of this data is positive for all parties involved in the payment of a purchase and in particular for you because it allows us to put in place appropriate measures to protect you against fraud attempts by third parties.

Customer service

We consider that we have a legitimate interest in responding to requests or queries that you submit to us through the various existing means of contact. We understand that the processing of this data is also beneficial to you insofar as it allows us to serve you properly and resolve the queries raised. When you contact us, in particular, for the management of incidents related to the product purchased through the Platform, the treatment is necessary for the execution of the purchase contract. When your query is related to the exercise of the rights about which we inform you below, or claims related to our products or services, what legitimizes us to treat your data is the fulfillment of legal obligations on our part.

Marketing

The legitimate basis for processing your data for marketing purposes is the consent you provide.

For example, when you agree to receive personalized information through various means, when you authorize the sending of newsletters, or when you accept the legal basis to participate in a promotional action.

In order to show you personalized information, we consider that we have a legitimate interest to perform a profiling with the information we have about you (navigation you perform, preferences or purchase history) and the personal data you have provided such as age range or language, as we understand that the processing of this data is also beneficial to you because it allows you to improve your user experience and access information according to your preferences.

Usability and quality analysis

We consider that we have a legitimate interest to analyze the usability of the Platform and the degree of user satisfaction as we understand that the processing of this data is also beneficial to you because the purpose is to improve the user experience and provide a higher quality service.

HOW LONG WILL WE KEEP YOUR DATA?

Development, fulfillment and execution of the sales contract

We will treat your data for the time necessary to manage the purchase of the products or services you have purchased and then the legally established deadlines for the fulfillment of our tax obligations. In some occasions, we will only treat some data until the moment you decide, as it is the case of the payment data (credit card) that you have asked us to store for possible future purchases.

Customer service

We will process your data for as long as it is necessary to fulfill your request or inquiry.

Marketing

We will treat your data until you unsubscribe or cancel your subscription to the newsletter. If you participate in promotional actions we will keep your data for a period of six 6 months from the end of the action.

Regardless of the fact that we process your data for the time strictly necessary to fulfill the corresponding purpose, we will subsequently keep them duly stored and protected for as long as liabilities arising from the processing may arise, in compliance with the regulations in force at any given time. Once the possible actions in each case are prescribed, we will proceed to the deletion of the personal data.

WILL WE SHARE YOUR DATA WITH THIRD PARTIES?

In order to fulfill the purposes indicated in this Privacy Policy, it is necessary that we give access to your personal data to third parties that support us in the services we offer you and that we detail below:

- Financial entities:

- Technology service providers, such as:

- Facebook: https://es-es.facebook.com/privacy/explanation

- Instagram: https://es-es.facebook.com/help/instagram/519522125107875

- YouTube: https://www.youtube.com/intl/es/about/policies/#community-guidelines

- Twitter: https://twitter.com/es/privacy

- Shopify:https://www.shopify.com/legal/privacy

- Klaviyo: https://www.klaviyo.com/legal

- Logistics, transport and delivery service providers and partners: https://www.mrw.es/protecciondedatos/informacioncomercial/index.asp#:~:text=Term%20of%20conservation%3A%20We%20will%20keep%20your,transferred%20or%20communicated%20to%20third%20parties.

WHAT ARE%20YOUR%20RIGHTS%20WHEN%20YOU%20PROVIDE%20YOUR%20DATA%20TO%20US?

We are committed to respecting the confidentiality of your personal data and to guaranteeing you the exercise of your rights.

You may exercise them at no cost by sending us an email to our address hola@arzebrand.com, simply indicating the reason for your request and the right you wish to exercise.

If we consider it necessary to identify you, we may ask you for a copy of a document proving your identity. In particular, regardless of the purpose or the legal basis on which we process your data, you have the right to:

Ask us for access to the data we hold about you.

Ask us to rectify the data we already hold about you. Please note that by actively providing us with your personal information by any means, you warrant that it is true and accurate and you undertake to notify us of any changes or modifications to it.

Ask us to delete your data to the extent that they are no longer necessary for the purpose for which we need to process them as we have previously informed you, or that we no longer have the legitimacy to do so.

Ask us to restrict the processing of your data, which means that in certain cases you may ask us to temporarily stop processing the data or to keep it longer than necessary when you may need it. If you have provided us with your consent to the processing of your data for any purpose, you also have the right to withdraw your consent at any time.

Moreover, where the processing of your data is based on our legitimate interest, you also have the right to object to the processing of your data.

Finally, we inform you of your right to lodge a complaint with the relevant data protection supervisory authority, in particular, with the Spanish Data Protection Agency: https://www.aepd.es/es

CHANGES in PRIVACY POLICY

We may change the information contained in this Privacy Policy from time to time. If we do so, we will notify you in various ways through the Platform, or even communicate it to your email address when the change in question is significant to your privacy, so that you can review the changes, assess them and, where appropriate, object or unsubscribe to any service or functionality.

INFORMATION ABOUT COOKIES

We use cookies and similar devices to facilitate your navigation on the Platform, to know how you interact with us and, in certain cases, to be able to show you advertising based on your browsing habits. Please read our Cookie Policy to learn more about the cookies and similar devices we use, their purpose and other information of interest.

DEFINITION and generic function of COOKIES

Cookies are identifiers that we send to your computer's hard drive through your Web browser so that our systems can recognize your browser and offer you certain services.

In general, these technologies can serve very different purposes, for example, to recognize you as a user, obtain information about your browsing habits, or customize the way content is displayed.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

Below, we indicate the cookies used by the site arzebrand.com

COOKIES USED

Necessary cookies

Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Nombre	Proveedor	Propósito	Caducidad	Habilitar/Deshabilitar
cookie-agreed		Saber si por ejemplo el usuario ha aceptado la advertencia de las cookies.	3 meses
AWSALB	trustedsite.com	Optimizar la experiencia del visitante de la web	6 días.
AWSALBCORS	trustedsite.com	Optimizar la experiencia del visitante de la web	6 días.
trustedsite_visit		Cookie necesaria para garantizar el log in y para la detección de spam	1 días.
cookielawinfo-checkbox-non-necessary	Propia	Almacena si el usuario ha rechazado las cookies	1 año
cookielawinfo-checkbox-necessary	Propia	Almacena si el usuario ha aceptado las cookies	1 año
woocommerce_cart_hash	Propia	Revisa si hay cambios en el carrito de compra.	Sesión
woocommerce_items_in_cart	Propia	Revisa si hay cambios en el carrito de compra.	Sesión
wp_woocommerce_session_	Propia	Identificador del cliente	2 días

Preference cookies

Preference cookies allow the website to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in.

Nombre	Proveedor	Propósito	Caducidad	Habilitar/Deshabilitar
SID, SAPISID, APISID	Google	Preferencias del usuario en la navegación.	2 años

Statistics Cookies

Statistics cookies help website owners understand how visitors interact with web pages by collecting and providing information in an anonymous form.

To disable Google Analytics cookies, you can install the Google Analytics Opt-out Browser Add-on that will allow you not to send statistical information. It is available at the following link: https://tools.google.com/dlpage/gaoptout?hl=es

Nombre	Proveedor	Propósito	Caducidad	Habilitar/Deshabilitar
_gas	Google Analytics	Registra una identificación única que se utiliza para generar datos estadísticos acerca de cómo utiliza el visitante el sitio web	2 años
_gid	Google Analytics	Registra una identificación única que se utiliza para generar datos estadísticos acerca de cómo utiliza el visitante el sitio web.	1 día
_gat	Google Analytics	Se usa para limitar el porcentaje de solicitudes	Cookie de sesión
_utm-gif	Google Analytics	Determina el tipo de dispositivo o programa de navegador que utiliza el visitante, permitiendo el formateo del sitio web en consonancia.	Sesión
_utma	Google Analytics	Recopila datos del número de veces que el usuario se ha conectado a la página web.	2 años
_utmb	Google Analytics	Registra el momento exacto que el visitante accede a la página web.	1 día
__utmc	Google Analytics	Registra el momento exacto que el visitante accede a la página web.	Cookie de sesión
__utmt	Google Analytics	Valorar la velocidad de respuesta del servidor.	1 día
__utmz	Google Analytics	Recopila la información de dónde vienes, qué buscas, etc.	6 meses
yt-player-headers-readable	youtube.com	Determina la calidad óptima del vídeo.	De sesión
SSID, HSID, NID	Google	Estadística de usuarios que usan los mapas.	6 meses
SEARCH_SAMESITE	Google	Garantizar que las cookies no sean cruzadas con otros terceros sin consentimiento	6 meses

Marketing Cookies

Marketing cookies are used to track visitors on web pages. The intention is to show relevant and attractive ads to the individual user, and therefore more valuable to publishers and third-party advertisers.

Nombre	Proveedor	Propósito	Caducidad	Habilitar/Deshabilitar
_fbp		Utilizada por Facebook para proporcionar una serie de productos publicitarios cómo pujas a tiempo real de terceros anunciantes.	3 meses
ads/ga-audiences	google.com	Utilizada por Google AdWords para reconectar con visitantes que tienen posibilidades de convertirse en clientes,	Sesión
fr	facebook.com	Utilizada por Facebook para proporcionar una serie de productos publicitarios cómo pujas a tiempo real de terceros anunciantes.	3 meses
IDE	doubleclick.net	Utilizada por Google DoubleClick para registrar e informar sobre las acciones del usuario en el sitio web tras visualizar o hacer clic en uno de los anuncios del anunciante con el propósito de medir la eficacia	1 año
test_cookie	doubleclick.net	Utilizada para comprobar si el navegador del usuario admite cookies.	1 día
tr	facebook.com	Utilizada por Facebook para proporcionar una serie de productos publicitarios cómo pujas a tiempo real de terceros anunciantes.	Sesión
GPS	Youtube.com	Registra una identificación única en dispositivos móviles para permitir el seguimiento según la ubicación geográfica por GPS.	1 día
VISITOR_INFO1_LIVE	Youtube.com	Intenta calcular el ancho de banda del usuario en páginas con vídeos de Youtube integrados.	179 días
YSC	Youtube.com	Registra una identificación única para mantener estadísticas de qué vídeos de Youtube ha visto el usuario.	Sesión
Yt-remote-cast-installed	Youtube.com	Registra las preferencias del reproductor de vídeo del usuario al ver vídeos incrustrados de youtube.	Sesión
Yt-remote-connected-devices	Youtube.com	Registra las preferencias del reproductor de vídeo del usuario al ver vídeos inscrustrados de youtube.	Sesión
Yt-remote-device-id	Youtube.com	Registra las preferencias del reproductor de vídeo del usuario al ver vídeos inscrustrados de youtube.	Sesión
Yt-remote-fast-check-period	Youtube.com	Registra las preferencias del reproductor de vídeo del usuario al ver vídeos inscrustrados de youtube.	Sesión
Yt-remote-session-app	Youtube.com	Registra las preferencias del reproductor de vídeo del usuario al ver vídeos inscrustrados de youtube.	Sesión
Yt-remote-session-name	Youtube.com	Registra las preferencias del reproductor de vídeo del usuario al ver vídeos inscrustrados de youtube.	Sesión
1P_JAR	Google	Personalización de los anuncios según los intereses del usuario.	1 mes
CONSENT	Google	Recordar la aceptación de cookies.	Sesión
SIDCC	Google	Extrae información anónima sobre la navegación.	2 años
DV	Google	Extrae información anónima sobre la navegación.	24 horas
OTZ, NID	Google	Personalización de los anuncios según los intereses del usuario.	6 meses

How to enable/disable Cookies in the main browsers:

It is usually possible to stop accepting browser Cookies, or to stop accepting Cookies from a particular Service.

All modern browsers allow you to change the Cookies settings. These settings are usually found in the 'options' or 'Preferences' menu of your browser. You can also configure your browser or your e-mail manager.

The following provides guidance to the User on the steps to access the menu to configure cookies and, where appropriate, private browsing in each of the major browsers:

Internet Explorer: Tools -> Internet Options -> Privacy -> Settings. For more information, you can consult Microsoft support or the browser's Help.

Firefox: Tools -> Options -> Privacy -> History -> Custom Settings. For more information, you can consult Mozilla support or browser Help.

Chrome: Settings -> Show advanced options -> Privacy -> Content settings. For more information, you can consult the Google support or the browser Help.

Safari: Preferences -> Security. For more information, you can consult Apple support or browser Help.

What happens if Cookies are disabled?

Some functionalities of the Services will be disabled.

KLARNA COOKIES
Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing advertising of Klarna products the next time the user will browse the merchant’s website offering Klarna products, and for analytics purposes.
Persistent marketing and analytics cookies
These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that user returns to the merchant. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour.
By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. No information connected to the cookies is shared with any third party.
The user’s consent and revocation of consent
Setting cookies for marketing purposes is subject to the user’s consent, which will have to be obtained before the cookies are set on the user’s device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. More information on how to adjust the settings can be found in the browser of device reference information, and on aboutcookies.org.
About Klarna
Klarna Bank AB (publ) is subject to Swedish Data Protection legislation, and is the data controller for the purpose of processing the personal data as described above. Klarna has a Data Protection Officer and several lawyers specialised in data protection. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at [Please choose the email address relevant for you market: [dataskydd@klarna.se], [datenschutz@klarna.de], [personvern@klarna.no], [tietosuoja@klarna.fi], [databeskyttelse@klarna.dk], [dataprotectie@klarna.nl], [dataprotectie@klarna.be], [datenschutz@klarna.at], [datenschutz.ch@klarna.com], [privacy@klarna.co.uk], [privacy@klarna.com], [dataprotection@klarna.com.au], [privacidad@klarna.es], [protezionedati@klarna.it], [odo@klarna.pl], [protection-des-donnees@klarna.fr], [privacy@klarna.ie], [dataprotection.ca@klarna.com], [dataprotection@klarna.co.nz]]. Please visit www.klarna.com for more information about Klarna, and how Klarna processes personal data.